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  • Soon Lee Seng Trading Company was established in 1978, 45 years ago, and operating since then.
  • In 2012, due to providing better service for larger customer groups/needs second company Soon Lee Seng Toys Sdn Bhd was founded.
  • We provide a wide range of products such as trending hot-selling toys, bricks and
  • blocks, pretend play toys, electronic toys, board games, educational toys, sports
  • indoor and outdoor accessories, baby and toddler toys, etc. Holding product variety of more than 3000 SKUs.
  • We import more than 60 units of Hi-Cube containers of toys per year into Malaysia's local market. The latest products and repeated stocks reach our store weekly.
  • Our company efforts in marketing, business modules, and reputation gain us Malaysia exclusive distributor rights for a few well-known brands such as LOZ Blocks, Sembo Blocks, Jaki Blocks, BKK Deformation, and Exagon Action Figure.
  • In 2017, our company was also fortunate to keep pace with the times, involved in multiple online media marketing, and expanded brand popularity and product exposure on different e-commerce platforms. Today, our company also operates a flagship store for the agent's building block brands such as Sembo Block and LOZ.
  • Besides expanding new customer groups. We also have a group of customers who have grown with us for more than 20 years, 30 years, and even 40 years.
Company details
Soon Lee Seng Toys Sdn Bhd (953097-T)
Address : No.4, Jalan TTC 12B, Taman Teknologi Cheng,
City : Melaka
Zip/Postal Code : 75250
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