About Us

Who are we?
Soon Lee Seng Trading Company (SLSTOYS) establish since 1978, we specialize in this industry for more than 40 years and operating until now.
In 2012, due to provide better service for larger customer groups/needs second company Soon Lee Seng Toys Sdn Bhd (SLSTOYS) was founded.
Besides of expanding new customer group. We also have group of customer who grow with us more than 20 years, 30 years and even 40 years.



What we sell?
We provide wide range of products such as trending hot selling toys, bricks and blocks, pretend play toys, electronic toys, board games, educational toys, sports indoor and outdoor accessories, baby and toddlers toys, etc. Holding product variety more than 3000 SKUs.



Why choose us?
We actively import market high-demand trending and unique toys into Malaysia's local market. Latest products and repeated stocks reach our store weekly.
Our company effort in marketing, business module, and reputation gain us Malaysia exclusive distributor rights for a few well-known brands such as LOZ Mini Block, Sembo Blocks, Qman Bricks and Blocks, Exagon, BKK Deformation.